Gesellschaft für Konsumforschung (GfK)

Integrate Data
Subscription Details 
Variable
Update Granularity 
SKU
Price 
50k+
Provides global ex-NA Point Of Sales data weekly tracking at a SKU Level from about 75 countries.
Collection Methodology 
GfK has agreements with about 450,000 3rd party retailers globally representing about 1mlns Stores or Online websites.
Regional Coverage 
All regions excluding NA (includes China, Europe, Developed and Emerging Asia, South America, EMEA).
History 
More than 10 years
Cadence 
Weekly
Themes Covered 
Tech Hardware / Consumer Durables / Software/Servers
Known Biases 
PoS data covers both online and offline… but does not cover direct sales from manufacturer to End Customers (direct B2B sales).
Granularity of Data 
SKU, Brand
Sectors / Companies 
Wireless Components, Home Audio, Mobile Handsets, Home Appliances, Watches, Gaming Software,Digital/Still Camera Hardware, IT Peripheral & Audio, Contact Lenses, Tires, Smartwatches & Wearables, Networking Equipment, Enterprise Storage, Printers & Cartridges, IT Security, Enterprise Software, Gaming Hardware, Navigation Devices, PC & Tablet Hardware+Components, TV Hardware & Supply Chain, Country Demand Monitor, and Other
Datasets
Pet Ownership Statistics (one time publication)
Published:  मई 2016
Date Range:  2015
Source:  Gesellschaft für Konsumforschung (GfK)
Over half (56 percent) of people internationally have at least one pet living with them, with dogs proving most popular in Latin America, while Russian and French petowners prefer cats. This is according to an online survey of over 27,000 people across 22 countries, conducted by GfK.